I spoke in the last post about improving your Search Engine position as the best way to improve your profits.
The most important aspect of Search Engine Optimization (SEO) is the links pointing to your site. Here, as with most things, quality is more important than quality. If you have a link to your site from a high-traffic, popular site, it will be worth more than hundreds of links from Free For All (FFA) sites.
Trust me when I say this: DON’T waste your time with FFA submission. The people who market FFA submission make it sound really tempting I know. Who wouldn’t want hundreds of links pointing to their site? In my early days, I went on a campaign to get as many FFA links to my site as possible. The only thing it achieved was that I got so many useless emails each day, that I closed down that email account.
I have found out subsequently from some of the masters of SEO (like John Reese) that it may even be likely that some of the major search engines actually penalise a site that has many FFA incoming links. What I do know is that even though I had possibly 1,000 incoming FFA links, not one of them appeared as a link in the major search engines. It seems reasonable to conclude that even if the search engine doesn’t penalize you for having FFA links incoming, at least all that work to get the links is wasted. In case you were wondering, no I didn’t go out and manually submit to heaps of FFA pages: it was all done through submission software.
Let me say this again … get good incoming links to your site. Without them, you will never be high on the search engine rankings. How do you know they are good? Get the Google Toolbar and enable PageRank viewer. While it is not a 100% accurate reflection of a site’s search engine ranking, at least you can see whether a page has a high page rank. I will give some tips for getting links from high quality sites in a later blog, but for now, just know that you need quality links and don’t bother getting worthless links.