One could argue that one of the fastest roads to success on the internet is to use public domain works to easily develop content and work on your Search Engine Optimisation skills.
The most critical aspect of internet marketing would have to be your site’s visibility. You are the one who has control over that. There are many different ways to optimise your site. The main thing is to get started immediately.
If no one can see your site, it might as well not exist, or you have to pay a fortune in advertising. I have been in this game for a sufficient length of time to know that however you want to go, you can make money on the internet.
I have tried Google Adwords, article marketing, Search Engine Optimisation, posting to forums with a link back to my site, etc, etc. In fact, they all work. However, when you put them all together and combine it with a well designed webpage, the success is phenomenal.
If you have extensive web programming ability and a budget of absolute zero, along with a healthy scepticism for whether you can make a go of this, I highly suggest you find some public domain works and build a site based on them. Resources that I have used and found VERY useful for this are: Public Domain Empires and the Public Domain Report. You don’t need to spend a fortune to get in on this. If you have more time and don’t want to spend any money, search Google under Public Domain Works and you will be able to glean the information you need.
Just to give you an example of what I mean by a public domain website, take a look at my Aesop’s Fables site. I have only just started it a few weeks ago, and after minimal optimisation it has risen to 47th on Google for the major keyword “Aesop’s Fables”. Other less common searches have it in the top 5 (and some top #1) results.
Get some Public domain content, grab a template and away you go.