One of the most important factors in “onpage” search engine optimization is your meta title tag. The following is an example of what a standard HTML code looks like:
<TITLE> Your title goes here </TITLE>
The content of your page.
The title tag is the <TITLE> title here </TITLE>.
It is essential that your title tag contains the keywords you are trying to rank for with that page. Forget putting your company name in the Title, unless you are trying to brand your product (branding is a whole different topic and will be covered at a later date). What are people searching for that the page you are working on is relevant to? Put those keywords or keyword phrases in the Title.
Remember too, that with most of the search engines, your title is what appears as the listing when someone does a search. So test longer and shorter keyword phrases.
NOTE: A wise man once said – if you are ranking #1 for your target keyword search, don’t change the title.
In effect, what I am saying is that when you decide to start optimizing your site, first work on your title, and you will probably see a marked improvement in your rankings.